Creating a new reality

COMPANY PROFILE

Creality AB was founded in 2007 by Karin Ljungren, business consultant and entrepreneur. Our focus is evolving with time, a mix of business consulting, design, creating businesses and angel investments. Managing growth within our own product company as well as advising other entrepreneurs or established companies is what keeps us on edge and with a never ending energy and strive for development.

We work within three main areas,

1. Business consulting; strategy, business planning, marketing planning, go-to-market activities, etc.
   
   
2. Investments and advisory; Angel investments in exciting startups, advisory to entrepreneurs and startup companies, as well as design realization.
   
   
3. Driving design and growth within Dezall, our interior design company, focusing on lighting.

Karin Ljungren has an MBA from the school of international business and commercial law in Gothenburg, Sweden and a background as a business consultant where she has helped mobile operators, media companies, telecom and broadband companies, etc. to manage and realize their market related challenges. With a passed within the Ericsson group as well as individual business consultant and sub-consultant, she has worked in many different roles worldwide, both in start-up companies, larger business areas, local market companies, and at different local mobile operators. She has held roles as manager of strategy, marketing manager, strategic sales, as well as driver of a number of large change and market launch projects. In the last 10 years, she has also built Dezall, an interior design and lighting company.